Membership Director

KLRU, Austin's PBS station, seeks a full-time Membership Director to plan and execute an integrated fundraising program, overseeing comprehensive campaign management for digital, on-air and direct mail to grow the number of members and investment of members to KLRU with gifts under $1,200.

Duties & Responsibilities:

  • Creates and executes an annual plan for raising membership revenue, including budgeting and operational planning.
  • Supervises the management of the renewal and acquisition of members and ensures that messaging is consistently integrated through all medium: on-air, direct mail and online and is consistent with communications/marketing messaging to the community.
  • Identifies and implements new methods of acquiring members.
  • Facilitates growth in membership revenue through the implementation of industry best practices and innovative new marketing strategies.
  • Creates messaging, programming, and acts as executive producer for on-air fund drives.
  • Supervises the management of all e-appeals and online membership drives, as part of larger comprehensive engagement and communication plan for fundraising.
  • Tracks campaign performance and membership metrics.
  • Internally collaborates with marketing & communications, data management, programming and other external facing teams.
  • Performs other duties as assigned by the VP of Development.

Knowledge and Skills required:

  • Bachelor's Degree or equivalent combination of education and experience, preferably in a nonprofit, marketing or public media setting.
  • Four to five years of nonprofit fundraising experience in annual fund campaigns using a variety of direct response techniques.
  • Demonstrated ability to develop, manage and track direct marketing campaigns.
  • Demonstrated skills in creative fundraising and success in meeting measurable goals.
  • Ability to juggle multiple projects successfully and independently prioritize a heavy workload, at times working under pressure and deadlines.
  • Supervisory experience helpful.
  • Exceptional oral, written communication and interpersonal skills.
  • Must have good judgment and the ability to handle confidential matters.
  • Proficiency working with computer systems - MS Office Suite and CRMs.

View/download the full job description

PLEASE SUBMIT RESUME AND COVER LETTER WITH SALARY REQUIREMENTS TO:
Human Resources,
Attn: Melanie Blackman (mblackman@klru.org)
Mailing Address: P.O. Box 7158, Austin, TX 78713-7158
Fax: (512) 233-5818