KLRU-TV, Austin PBS & The Futuro Media Group invite you to a screening and discussion of AMERICA BY THE NUMBERS a new documentary series hosted by Maria Hinojosa that focuses on the dramatic demographic shifts currently taking place in this country.
Please join KLRU for a special screening of the episode America By the Numbers: The New Mad Men which was shot in Austin. Executive Producer and host Maria Hinojosa will lead a panel discussion with Sergio Alcocer, President/Chief Creative of LatinWorks, Juan Camilo Agudelo, a third-year Ph.D. student in Ethnomusicology at the University of Texas at Austin, Rachael Neal, Assistant Professor of Sociology at St. Edward’s University in the Department of Social Work, Sociology, and Criminology, and Candace Queen, MA student in the Stan Richards School of Advertising and Public Relations at the University of Texas.
A DJ will be spinning music after the panel discussion.
Special thanks to La Condesa, Deep Eddy Vodka, Montejo and Texas Coffee Traders for donating food and beverages.
The New Mad Men: Episode Description
It is estimated that consumers of color represent a $3 trillion market, and advertisers are taking particular notice of the rapidly growing purchasing power of Latinos. AMERICA BY THE NUMBERS goes to the Austin, Texas headquarters of LatinWorks, an award-winning ad agency at the forefront of efforts to win the attention of the growing multicultural market, to examine how advertisers of today are reframing their messaging to appeal to Latino consumers, and how these consumers are responding.