It’s no joke! KLRU PBS KIDS 24/7 starts April 1st

We have heard from the community that families want our fun, educational programming in the evening hours and at different times, such as when kids are sick or when mom and dad are making dinner. In response to this community need, on April 1st at 6 am we’ll launch a brand new channel featuring your favorite PBS Kids shows 24 hours a day.

We are thrilled that we can provide this new tool for all families in our 18 county viewing area – whether you’re at home, away from home, or on the go.

Watch KLRU PBS KIDS 24/7 on TV channel 18.4
Download the free PBS Kids Video App

Research consistently shows that PBS Kids resources help prepare children of all backgrounds for school and that exposure to our programs builds literacy skills, boosts math learning and fosters social-emotional growth.

PBS KIDS Ranks #1 in Preparing Kids for Success in School and Life
For more than a decade, the American public has consistently ranked PBS KIDS as the number-one educational media brand for children.iii In a recent survey, PBS KIDS ranked first in school readiness among children’s TV networks. When asked how well networks prepare children for school, 81 percent of parents said PBS KIDS helps a lot/somewhat, topping the next closest network by 11 percent. Parents also credited PBS KIDS for more positive behavior exhibited by children after watching. PBS KIDS stands out as the most trusted and safe place for children to watch television and the best use of families’ screen time, according to the study. PBS commissioned the study with an independent research firm. More findings are available here.

Leading children’s media experts point to PBS KIDS as a trusted resource for families, too. “PBS KIDS’ series are consistently among the highest-rated shows that Common Sense Media reviews,” said James P. Steyer, founder and CEO of Common Sense Media. “Millions of children across our country stand to benefit from the increased access to PBS KIDS’ exceptional content with the launch of the 24/7 PBS KIDS channel.” Similarly, the American Academy of Pediatrics (AAP), in its recently updated guidelines for children’s media use, recommends PBS KIDS as the leading resource for quality, educational screen time. The new AAP guidelines also encourage parents to watch TV with their children and talk about it together.

Decades of research confirms that PBS KIDS media content helps children build critical skills – among them, early literacy, math and social-emotional skills – that enable them to find success in school and life, while also helping parents increase their own engagement in their children’s learning. A study conducted by WestEd found that PBS KIDS resources can help prepare children from low-income families for kindergarten.iv Additionally, parents’ awareness of their children’s math learning increased significantly – as did their use of strategies to support their children’s learning.v

“We know from years of research that PBS KIDS helps children build important social-emotional and school readiness skills, and that the learning potential of media is multiplied when parents co-view with their children,” said Lesli Rotenberg, Senior Vice President and General Manager, Children’s Media and Education, PBS. “We are encouraged to see how much parents value family viewing time, ranking PBS KIDS as the number-one use of family screen time, because parent involvement is critical to our long-term vision of using the power of media to create a personalized learning experience that engages and meets the needs of kids, parents and teachers.”

Learning Opportunities for All

Live TV is the dominant way children access video, with most of kids’ TV viewing taking place on weeknights and weekends.vi This is true for all children, but especially for those in low-income families, who make up a significant percentage of PBS’ audience.vii The new PBS KIDS channel will be a critical resource for young children living in low-income households, who are more likely to rely on TV for educational content, and to be under-connected, with many families able to connect only via mobile devices and with inconsistent access to the internet.viii

iii Marketing & Research Resources, Inc. (M&RR), January 2017. Survey of 1,002 adults, 18 years of age and older, who participated via phone January 3-10, 2017. Results were weighted to be statistically representative of the adult U.S. population.

iv Learning with PBS KIDS: A Study of Family Engagement and Early Mathematics Achievement, WestEd, 2015.

v Learning with PBS KIDS: A Study of Family Engagement and Early Mathematics Achievement, WestEd, 2015.

vi Nielsen Total Audience Report 2Q2016.

vii Nielsen NPOWER Live PUT, 9/21/2015-9/18/2016, K2-11, K2-11 in HH w/Inc <$20K, select dayparts.

viii Zero to Eight: Children’s Media Use in America 2013, Common Sense Media; Opportunity for all? Technology and learning in lower-income families. A report of the Families and Media Project, The Joan Ganz Cooney Center at Sesame Workshop, 2016.