KLRU and PBS will launch new, free localized 24/7 children’s programming live stream services on Jan. 16th! The effort is KLRU’s latest initiative to support early learning in the community. We will also be adding a 24/7 Kids broadcast channel in April (stay tuned for more details on that!)
This streaming services will make it easy for Central Texas children to watch their favorite series during primetime and other after-school hours when viewing among families is high. Viewers will be able to watch the KLRU-branded live stream through pbskids.org and on the PBS KIDS Video App, which is available on a variety of mobile devices, and tablets. Soon after launch, the live stream will be available on over-the-top platforms such as Roku, Apple TV, Amazon Fire TV, Android TV, Xbox One and Chromecast. The live stream complements on-demand clips and full episodes, which will continue to be available for free on the PBS KIDS Video App and streaming via pbskids.org.
Following its initial launch, the localized live stream experience will expand to offer an integrated games feature, enabling children to toggle between a PBS KIDS show and an activity that extends learning – all in one seamless digital experience. The live stream and games feature is grounded in research demonstrating that measurable gains in learning are achieved when children engage with PBS KIDS content on multiple platforms. The games will align with the learning goals of each TV series, deepening children’s involvement and supporting learning.
PBS stations reach more kids aged 2-5, more moms with children under 6 years old and more children from low-income families than any other kids TV network. With its new 24/7 digital offerings, KLRU will build on this reach and impact.
Through this effort, KLRU will extend its commitment to early learning by offering more families high-quality PBS KIDS content that is trusted by parents and proven to help kids learn. In a recent survey, PBS KIDS led all networks in improving kids’ behavior, with 74% of parents saying their child exhibits more positive behavior after engaging with PBS KIDS. And years of research confirm that PBS KIDS media content helps children build critical skills that enable them to find success in school and life, while also helping parents increase their own engagement. A recent study conducted by WestEd found that PBS KIDS resources can help narrow the math achievement gap for children from low-income families and better prepare them for kindergarten. Additionally, parents’ awareness of their children’s math learning increased significantly – as did their use of strategies to support their children’s learning.