New PBS Kids “Measure Up” app

School’s out for summer and that means endless days at the pool, but with the new PBS KIDS’ education phone application children won’t be falling behind anytime soon.

Thursday June 16, PBS KIDS debuted ‘Measure Up!,’ a free app that is designed to help children build math skills and encourage parents to support their learning. Primarily designed for 3 to 5-year-olds, the app builds on measurement skills that feature games, videos and activities from popular PBS KIDS’ series. In addition, parents and caregivers will be able to track progress and find activities through a companion app with tools.
“Given the overwhelming number of apps available, it’s often difficult for parents to find great educational content for their kids,” said Sara DeWitt, Vice President, PBS KIDS Digital. “’PBS KIDS Measure Up!’ not only helps build math skills in a fun learning environment, it also lets parents track the skills in which their kids excel, and the skills where they may need more practice.”

In PBS KIDS Measure Up!, children can visit a world with characters from PBS KIDS’ series DINOSAUR TRAIN, PEG + CAT and SID THE SCIENCE KID. There, they explore concepts of length, width, capacity and weight while collecting rewards through each game or activity. The app thoughtfully sequences different types of media to ensure kids will build math skills. According to PBS KIDS, each game, video and activity has be rigorously tested to ensure a positive learning experience for children.

Corporation for Public Broadcasting’s senior vice president for education and children’s content Debra Sanchez says, “This innovative new app demonstrates public media’s ability to engage children through free, high-quality educational programming across all platforms.”

Bringing parents into the learning adventure, ‘PBS KIDS Measure Up!’ connects with a free companion app for adults: the PBS KIDS Super Vision App for parents. PBS KIDS Super Vision provides parents and caregivers with updates on their kids’ progress throughout the Measure Up! app and shares information and recommendations, suggesting related activities that they can do with their children to build on the skills they are developing. Through these features, parents and caregivers can engage in, better understand and guide their children’s learning.