This summer, just by visiting SoarwithReading.com, thousands of Americans are placing age-appropriate books in the hands of children who need them, through one simple yet powerful action: sharing the name of their favorite children’s book. Soar with Reading, now in its second year, is a partnership between JetBlue Airways’ (Nasdaq: JBLU) and PBS KIDS. The program is setting the stage for back-to-school reading success through book donations, and free resources for families including an interactive reading list, reading tips and expert advice for keeping kids engaged in literature.
For every title shared on the website, JetBlue is donating an age-appropriate book to a deserving child through partner Barefoot Books. Book donations in the Austin–area have been awarded to Escuelita del Alma in partnership with KLRU-TV. Similar donations are being made to local literacy-focused organizations identified in partnership with PBS member stations in the 71 cities that JetBlue currently serves.