KLRU Wins Award for Fundraising Campaign

Last week, Betsy Gerdeman, Senior VP of Development, and Shane Guiter, Director of Development, attended the New England Direct Marketing Association (NEDMA) Annual Awards ceremony in Boston, MA where KLRU won the award for successful direct mail campaign in the non-profit fundraising category. The NEDMA Annual Awards event honors creative excellence and innovation in direct marketing and KLRU’s “Action Countdown” campaign went above and beyond expectations.

Thanks to strong support from donors like you, “Action Countdown” raised $128,000 during the summer of 2009 where KLRU and other non-profits were experiencing tough economic conditions.

KLRU shares this award with DMW|Direct, our fantastic partner in direct mail efforts, and most importantly, with our viewers who truly value our services and continue to support us year after year.