Generous Art

February 23, 2012

By going behind-the-scenes with the group’s founder and some of the showcased artists, Arts in Context explores the making of Generous Art, an online gallery that raises money for nonprofits and artists. Founded in 2011, Generous Art sees art purchases as community-oriented transactions—rejecting the idea that art collection is a selfish endeavor or an isolated event. Generous Art replaces time consuming auction fundraisers with a purchase process that simultaneously funds the artist, a nonprofit, and the mission of Generous Art.

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